The old adage is, “You gotta spend money to make money.” Well, I disagree that that. There is a very important keyword missing from that sentence, wisely. You can spend all the money you have to your name, but that doesn’t mean you’re going to make any money from it. Paid search provides a great platform where if you spend your money wisely, you see a great ROI, and this can be a very lucrative revenue stream for your business.
Regardless of your business, the end goal is always the same – increase leads to increase sales to increase your bottom line. When you identify how your paid search campaigns are going, the most important metric is Revenue and Cost. Do not let yourself get caught up in meaningless statistics such as Clicks, Click-Through Rates (CTR), Impressions, etc. because at the end of the day, they really don’t matter. Those numbers are not what’s driving money into your bank account at the end of the day. What’s really important is looking to see that you’re able to decrease your costs while increasing revenue and purchases.
Identify Your High Performance Keywords
If you were spending $100 a month on what you thought was your best keyword, but were only making $25 a month, is that an investment you would want to continue making? Alternatively, if I gave a keyword where you only spent $25 a month to advertise a specific keyword or product and were making $100 a month, wouldn’t you want to invest even more dollars and resources into that?
Identifying your high performing keywords is the cornerstone to building a successful paid search campaign. In fact, it is a basic practice that many SEO companies fall short on. Paid search, unlike organic search, should be an instant gratification marketing platform where you see results almost immediately. It is a short term solution in order to reach your long term goals.
Paid search is an extremely valuable tool – if used correctly. Spend your money to make more money! Call SEO Locale for an absolutely FREE consultation. Contact us at any time at 267-368-7905or email us at firstname.lastname@example.org!