Today, the vast majority of people use the internet to search for products and services that they need. As a business owner, you need to figure out how people are finding you online, which means knowing which keywords you are ranking for. Keywords are terms and phrases people search for that bring them to your digital storefront, so how do you know what you are ranking for? There are a few ways to find out, so take a look at a few key points below. Then, do not hesitate to reach out to the best SEO agency in NJ for help improving your digital marketing strategy.
1. Use Google Search Console
If you want to figure out which keywords you rank for, one of the first options is to use Google Search Console. GSC helps you measure your website’s searches, traffic, performance, and more. The performance tab is where you’ll find the performance report that shows all of the keywords your site is ranking for on Google.
Google Search Console also tracks other information as well, such as impressions, clicks, average click-through rate (CTR), and your overall position. You can also sort the data to make it easier to interpret.
This type of information is important because it allows you to monitor your organic searches and presence on Google. Based on this information, you can optimize your digital marketing strategy by using keywords to move your site higher on Google’s search results. This is a very powerful tool that can help you get the most out of your digital marketing strategy.
2. Use Google Analytics
In addition to Google Search Console, you might want to utilize Google Analytics. There are a few ways you can figure out how your website is performing based on Google Analytics. The first option is to click on the acquisition tab. Then, you can look at the organic search traffic to see how someone searching your keywords has been led to your website because of the search results. You can also view which pages of your website are doing well and further utilize the keywords on those pages or know where to strengthen your other pages.
Google Analytics gives you access to information that will give insight into your website performance and user activity. Then, you can identify which pages have words and phrases driving the most traffic to your website. Google Analytics can be overwhelming, so you might need to play around with the features to figure out how to get the most out of it. Remember that you do not have to try to interpret everything independently – our SEO company near Bucks County can improve your digital marketing strategy and help you make sense of the numbers.
3. Use Tools & Find Your Keywords
One of the most common tools that people use is SEMrush. It is a platform that provides data on current keywords that your website is being found for. It tells you what the words are, where they are found on your website, and how they are showing up in search results. Several platforms provide this type of information. It all depends on your current needs and comfort with the platform. Most options across the board offer data on:
- Your overall ranking position
- Your search volume
- The keyword or phrase
Even though looking at one of the search result platforms is helpful, your rankings can change significantly over time. There is more to SEO than rankings and seeing your keywords move. You want to be found for your services and brand name, you can target specific locations, and much more. Keywords can be impacted by updates, competitors, search volume, and if they are on a local, national, or international level.
You need to think about how you want to spend your time and how much you are willing to put into your SEO efforts. You can partner with a digital marketing expert who can help you keep track of your keyword ranking. They can help you figure out which words and phrases you want to target, which can help you not only drive traffic but also drive the right type of traffic to your website. They can also help you stay on top of changes in certain search engine algorithms that might influence your rankings over time, allowing you to not only get to the top but also stay there.
If you are looking for a team to help you identify words and phrases pertinent to your website, count on our team to optimize your website.
Reach Out To Our Digital Marketing Company
It is important to know what is working and what is not, and that is why you need to know what keywords you are or aren’t ranking for. There’s so much to understand when it comes to tracking keyword rankings and improving your position on Google. At SEO Locale, our local, national, and international SEO company makes it easy. Contact us today to learn more about how we can help you!