At this point, having a solid digital marketing strategy is a must for business owners. Your digital marketing strategy is what you will leverage to attract and retain more customers. Often times though, many business owners find that the strategy they spent so much time creating doesn’t work as effectively as they thought it would.
With that said, it’s not always that your strategy is wrong but that you don’t understand SEO and the impact it has on your digital marketing strategy overall. For this reason, we’re going to explain what SEO is and why it’s important in improving your digital marketing efforts.
What is SEO?
Simply put, SEO stands for search engine optimization and is a process that involves gaining new traffic to your website from organic search results. Search engine sites such as Google have primary search results that show up when someone needs an answer to a query.
Google focuses on delivering accurate results to its audience and is therefore constantly ranking content for relevancy. With that said, in order for your business to rank high and land on the primary page, your content needs to not only be relevant but is actually useful to the audience.
Even more, all of your content needs to be optimized for the search engine so that sites like Google can actually find it. Doing your SEO effectively will help Google determine the usefulness of your content and give your content rank.
SEO and Digital Marketing
In reality, you’ll never be able to maximize your digital marketing efforts without incorporating SEO. SEO is what helps you bring in organic traffic outside of paid ads and helps you foster real relationships. In addition, this leads to increased visibility and brand authority, which ultimately leads to brand loyalty.
SEO is comprised of so many fractions that help drive traffic to your website. For instance, SEO focuses on keywords, optimizing content, off-page SEO such as backlinking, and local SEO. All of these things work together to ensure that your digital marketing efforts are strengthened and you can garner real traffic.
While paid search is always good and should be a part of your digital marketing strategy, SEO plays a huge role in how successful your business is. SEO helps your business remain searchable in an over-saturated digital world.
Businesses that are focused on their digital marketing strategy should not ignore SEO in the process. There is always going to be a new marketing strategy that businesses find useful. However, one thing that will remain the same is that SEO plays a central role in how well businesses garner new customers.