The Philly real estate market is a tough chestnut to crack. Traditional methods of buying and selling homes feel like a thing of the past. Companies are getting creative and exploring other lead sources, like SEO, to grow their businesses. Here is how Philadelphia house buyers are generating seller leads online and transforming their businesses.
Philly Sellers Prefer Quick Sales
Philadelphia homeowners are increasingly seeking quick sales. Traditional home selling can take forever. Especially in tougher neighborhoods like Kensington, selling a home is no walk in the (Love) park. Finding the right buyer on the market involves multiple showings, inspections, and dreadful negotiations.
In the City of Brotherly Love, time is money. They need to sell their homes quickly due to various reasons. Some face financial difficulties. Others need to relocate. Online house buyers offer the solution. They streamline the process, buying houses within days and in as-is condition.
One of the top house-buying companies in Philadelphia, Brotherly Love Real Estate, has been leveraging SEO to generate more leads and buy more properties. They invest in SEO, show up in the rankings, and connect with more homeowners who need a quick sale.
Homeowners Are Trusting Online Companies More
Trust in online companies is growing – especially in real estate. Huge corporations, like OpenDoor and Zillow, have bought thousands of homes in the past few years from showing up in the SERPs. This has caused a frenzy of companies trying to outrank each other for that next lead.
Initially, homeowners were skeptical about selling their houses online. Understandably, people worry about scams and lowball offers. However, reputable online house buyers have built trust through transparency. They provide clear, fair offers and maintain open communication.
How do companies build trust online? Reviews and testimonials play a massive role in this! Obviously, some companies can even fake these. But it’s getting harder, as Google has been cracking down on fake reviews. Real testimonials from real, local people can help online homebuyers win over a potential lead.
Professional House Buyers Can Deal With Squatters
Squatters are a nightmare for homeowners. In Philly, they are even worse. Evicting them is a complex process that feels like it favors everyone except landlords. This is where professional house buyers step in. Companies like Brotherly Love Real Estate have started buying properties in Philly with squatters in them so that homeowners don’t have to deal with it.
These buyers understand the pain involved in getting squatters out of a Philadelphia row home. Many homeowners are in a major pinch when they find out their home isn’t vacant when they thought it was. Professional real estate companies are taking the reigns and dealing with all of this for homeowners.
Online House Buyers Offer Cash
More sellers are interested in online house buyers because they offer cash and close in a short amount of time. Cash is quick and allows these online transactions to happen very fast. Again, homeowners don’t want to wait for months. Some require fast action.
Cash offers are increasing in popularity throughout most real estate markets, not just Philly. Even in expensive real estate markets, like California, cash is king and speed is queen. For example, SD House Guys, a San Diego home-buying company, offers cash for houses in most situations to stay competitive. Homeowners gravitate toward quick and easy transactions – that is what cash brings to the table.
Why SEO Matters
SEO is much more than a get-rich-quick marketing strategy. If done correctly, it can be a long-lasting source of leads for your business that can transform your life. This is definitely true for real estate companies in Philadelphia, as one sale could result in a huge profit. That means each lead is as important as it gets!
Investing in your website’s SEO shouldn’t be taken lightly – including most other industries. Why not capture more market share through your website and build an online brand? Things are already becoming more and more ‘online’ and ‘digital’ through advancements in technology. Not to mention artificial intelligence.
Get ahead of the SEO game. One year from now, you’ll wish you had started today. Consider working with an SEO company that knows the game and can help you reach your goals. SEO Locale is a professional SEO company that can help you grow your business and thrive online. Having a digital presence has never been more important in most industries, including Philadelphia real estate. Follow the example of Philadelphia house buyers who have worked their way to the top of the SERPs to grow their business.
