Search engine optimization (SEO) and social media marketing are two major pillars of online marketing. Although they are distinct pillars, they work in concert to boost a brand’s visibility in the marketplace.
As an award-winning SEO agency that also specializes in social media management, we’ve seen how purposefully syncing these marketing pillars amplifies your presence online.
How Search Engine Optimization (SEO) Boosts Your Business
If customers can’t find you, how can they buy from you? 80% of people searching online ignore the paid ads, which means you can’t just buy your way to success. SEO, when properly implemented, can help your business:
- Increase organic traffic: With optimized content, you attract customers who are actively searching for your business.
- Build brand credibility: appearing on the first page of Google implies you are a reputable, trustworthy company.
- Provide long-term results: Paid advertising ends when the money runs out. Organic SEO drives traffic without ongoing costs.
- Target specific audiences: With SEO, you can target specific keywords and demographics.
- Generate higher conversion rates: Visitors who come to you via SEO are typically the highest-intent visitors, resulting in higher sales.
Good SEO takes proper planning and execution to achieve meaningful results for your company.
How Social Media Marketing Enhances Your Reach
Over two-thirds of Americans are on Facebook, and nearly half are on Instagram. New social media platforms are also gaining popularity. You need to have a presence in the market on these platforms. Social media marketing provides your company with the following benefits:
- Engage directly with customers: Interact with customers via comments, messages, and posts to build stronger relationships with them.
- Target ads: Many social media platforms have advanced targeting options for paid ads, allowing you to fine-tune your marketing dollars.
- Boost content visibility: Spread content across multiple platforms to increase its reach.
- Build a community: When a community develops around your brand, you increase loyalty and repeat engagement.
- Facilitate viral marketing: A compelling or shareable piece of content can take a life of its own, exponentially increasing your brand exposure.
- Showcase brand personality: Connect with your audience on a personal level via regular posts, stories, or even live sessions.
Through social media marketing, you can interact directly with customers and have analytics-driven marketing that makes you confident in your marketing efforts.
Achieving Synergy Between SEO and Social Media Marketing
Marketing magic comes from synchronizing your social media and SEO efforts. By developing these strategies in tandem, each amplifies the other. But how do you do this?
Align Your SEO and Social Media Goals
Set clear objectives for both strategies. Is your primary goal to build brand recognition or increase engagement? Are you trying to get clients to schedule a service, buy a product, or set an appointment with your sales team? Make sure both SEO and your social media content are in line with this goal.
Create Consistent and Engaging Content
Develop a unified content calendar, bringing together your social media goals and your target keywords. Include your SEO keywords in your social media posts. As you craft shareable or interactive content that includes your keywords, Google will increase your authority for those keywords. Both types of marketing should include current promotions or sales.
Optimize Social Media Profiles for SEO
Use keywords throughout your social media bios and descriptions, too. Make sure your name and contact information are consistent across all platforms, including your website. This ensures Google understands the genuine connection between your social content and your business.
Cross-Promote Content Across Platforms
As you create content on your website or blog, make sure it’s easily shareable on social media. Conversely, embed social media feeds throughout your site. Actively encourage readers to share your website content on social media platforms.
Leverage User-Generated Content for SEO
Please request product reviews, testimonials, and photos and videos from your audience. A contest or giveaway can improve your chances of getting them to comply. As user-generated content comes in, feature some on your website and repost it on social media.
Use Social Signals to Boost SEO
Social signals include likes, shares, or comments. If you have a large following, promote your audience number on your website. Make sure to attach a link to your site to a post that receives higher-than-average engagement.
Implement Local SEO with Social Media Strategies
If you have a local business, make sure your marketing efforts concentrate on your local area. Engage with local audiences on social media by posting targeted ads or participating in local groups. Encourage your neighbors to leave reviews.
Use Retargeting Ads to Amplify SEO Efforts
As people come to your site via search engines, use retargeting ads to keep in front of them on social platforms. You can create multiple specific ads that reference certain keywords to keep your ads as targeted as possible.
Building Backlinks Via Social Media
Backlinks are one of the most important parts of SEO. Engage with influencers to get them to share about your business. Also, create content that encourages users to post about you. Each mention of you on social media is another backlink that increases your reputation in Google’s eyes.
Use Social Media to Discover Keywords.
Keep yourself updated with the latest trends on social media. As topics related to your business become popular, plan content to target keywords related to that topic.
Need Help Creating Synergy Between Your SEO and Social Media
Creating a comprehensive online marketing strategy takes work. Properly syncing your SEO and social media efforts can have incredible results for your business. Having an expert guide can make the difference between effective results and wasting a lot of energy and time.
SEO Locale is one of the top SEO companies in New Jersey, Pennsylvania, and the surrounding areas. We help you monitor your brand and develop a posting strategy on social media, and we have the expertise to attract real customers to your business via organic search. Contact us today to start taking your online marketing to the next level.
