How does SEO help to enhance business visibility?
Today’s leading marketing techniques are unrecognizable to what once was. The flyers, billboards, and commercials that were at one point the dominant tools used to spread awareness of a brand or company pale in comparison to three little letters that have taken over the scene today. SEO. Search engine optimization
5 Ways to Leverage Schema on Your Website
5 Ways to Leverage Schema on Your Website The digital marketing industry is always evolving. While this is not necessarily a bad thing, it can leave website owners struggling to keep up with constant updates and changes.
Google Announces Updates on NoFollow, Sponsored and UGC
Recent Google NoFollow Changes Google turned the internet world on its head causing confusion and concern about changing Nofollow attributes that have been in place since 2005 as a way for publishers to protect their rankings. As of March 1, 2020, Google will begin treating NoFollow attributes in a different
Why do Lawyers Need SEO?
Studies conducted in recent years show a significant increase in the percentage of people that use the internet to find a lawyer. One such study conducted in 2017 where 400 people were surveyed showed that people in need of an attorney were looking for the following elements: Pictures of the
Traditional Marketing vs Digital Marketing for Dentists
Traditional marketing strategies versus online marketing plans are two very different ways to bring traffic into your dentist office. At first the difference may not be obvious. Both are ways to tell potential clients about your practice, where they can find you and what services you offer. Whether that’s done
How SEO Services Can Help Any Business?
Search engine optimization is a digital marketing tactic that aims to expose a website to relevant search engine users. Essentially, SEO involves conforming to the expectations of Google so that its algorithms will elevate an optimized site in search engine results pages. When you engage in SEO, you can develop
How to Find a Good SEO Company?
Finding an SEO company that drives results is key if you want to invest your money wisely and make even more back. The problem is, there are a ton of SEO companies out there these days, and they are not all created equal. Some of them have questionable morals and
Why Business Owners Shouldn’t Ignore SEO
As a consumer, how often do you use a search engine to source a product or find a local business? Research shows that search engines are increasingly popular, with Google alone processing more than 40,000 global queries per second. As a modern-day business owner, SEO is a digital marketing technique
SEO for Dummies by an Intern
I started my journey at the end of May with almost no knowledge of SEO, and when I say almost no knowledge, I mean I didn’t even know SEO stood for search engine optimization. But within just a short month of training sessions, hands-on learning, and a lot of watching
The Importance of Pillar Pages and Content Clusters
You don’t have to resort to spending all of your money on PPC campaigns and attempting risky black hat SEO techniques like keyword and link stuffing, cloaking, and using invisible text to drive up your standings in the search rankings. By using a technique that revolves around developing pillar pages
