When you dig into what search engine optimization (SEO) is at its core, you quickly realize that it’s all about user experience (UX).
Search engines like Google don’t want to recommend their users to sites with a poor UX, so they only rank sites who check certain boxes. And website owners want to rank high, so they try to do things that the search engines want, accidentally improving their UX in the process.
But if you simply focus on UX, you’ll notice that SEO becomes much easier and less complicated. In this article, we’ll tell you a few ways you can tackle both UX and SEO at the same time. Let’s get started!
Responsive Web Design
Did you know that, in 2018, over 52% of all web traffic came from mobile devices? That’s a number that is expected to continue to increase over the next few years, and because of this, search engines have begun to rank sites that are mobile-friendly higher.
By having a responsive website design, your site will look good and function well on multiple devices. And not only will your users enjoy being able to cleanly browse your site on their laptop, smartphone, or tablet but search engines will take notice, too.
It doesn’t matter how good your website looks or how strong your content is if your website won’t load quickly. Users aren’t sticking around to wait for something to load when there are a ton of options in their search results that will give them what they want… and fast.
By ensuring that your site loads quickly, you’re improving your UX and giving your site a better chance to rank higher. Not sure if your site is fast enough? Google offers a useful speed checker tool that will give you a grade, as well as some pointers on how to speed your site up.
It can’t be overstated how important speed is in regards to positive user experience. And while loading times play a huge role, user navigation is equally important, too.
Because let’s face it, if users can’t find something on your site in just a few clicks, they’re not going to stick around for long. And if too many users close out of your site too fast, search engines will take note and bump you down in the search results.
A great way to ensure your navigation is good is to follow the three clicks rule. If something on your site can’t be found in three clicks or less, your site’s navigation is too complicated.
Addressing UX and SEO at the Same Time
Well, there you have it! Those are a few ways you can address both UX and SEO at the same time!
Remember, search engines want to direct their users to sites that offer good UX. So by focusing on UX, you’re actually improving your site’s SEO at the same time.
Make sure your site’s website design is responsive, so it’ll work well on every device. Speed is important, too, so try to make sure your site is as fast as possible. Navigation is something that you should put a high priority on as well, especially if you want to keep users on your site for more than a few seconds.
Need help with your SEO strategy? Still have some questions? Contact us today, we’ll be glad to help you!
SEO stands for search engine optimization and it’s the foundation of organic internet marketing. We believe it’s important that everyone understand the role of SEO in marketing because it can either make or break your entire marketing campaign. This will cover the many ways that SEO influences organic traffic to ensure you get visitors. You can have a national or local SEO approach.
You might be wondering what organic traffic is. These are visitors that come strictly from search engines. Anyone coming to you from Google, Yahoo, Bing or other search engines would be considered organic traffic. If you optimize for a good keyword, then this can get thousands or millions of visitors with ease. We will cover this deeper in other sections, but you will not get good organic traffic with bad keywords.
Proper Traffic and Keywords
The foundation of SEO is to ensure that search engine spiders, a program that indexes your website and understands its content, is looking for keywords. This ensures that you get relevant traffic. If you want traffic that pertains to finance, then you’ll need to use keywords that are related to this topic. That sounds simple, but many people don’t use keywords properly.
You want to ensure you use specific keywords and related keywords in order to be indexed properly. For example, if you’re targeting investors, then you’ll want to use words like stock investing, nest egg and dividend stocks so that people searching these terms will find your website. Failing to use these words will result in low traffic.
Targeting Many Areas
Experts at SEO know that you can target a whole range of users with proper SEO strategies. This is done by using relevant and related keywords in a way that bolsters your presence while also capturing other traffic sources. Every keyword you use is like putting a bid in for different users.
Having a website that can be easily crawled by search engine spiders dramatically increases your search engine position and indexing speed. This is pivotal to Internet marketing because better speed means more traffic. You don’t want to wait several days for spiders to crawl and index your website. You can improve this by using an XML map, having a descriptive URL, ensuring your website load quickly and properly adding keywords in headers.
When it comes to organic traffic, SEO is one of the most important skills to master for internet marketing. This determines how much traffic you get and the people who will visit your website. For the best effect, you should use an expert who knows how to handle on-page and off-page SEO to ensure you get the most traffic possible from your website.
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