Traditional Marketing vs Digital Marketing for Dentists
Traditional marketing strategies versus online marketing plans are two very different ways to bring traffic into your dentist office. At first the difference may not be obvious. Both are ways to tell potential clients about your practice, where they can find you and what services you offer. Whether that’s done
How SEO Services Can Help Any Business?
Search engine optimization is a digital marketing tactic that aims to expose a website to relevant search engine users. Essentially, SEO involves conforming to the expectations of Google so that its algorithms will elevate an optimized site in search engine results pages. When you engage in SEO, you can develop
How to Find a Good SEO Company?
Finding an SEO company that drives results is key if you want to invest your money wisely and make even more back. The problem is, there are a ton of SEO companies out there these days, and they are not all created equal. Some of them have questionable morals and
Why Business Owners Shouldn’t Ignore SEO
As a consumer, how often do you use a search engine to source a product or find a local business? Research shows that search engines are increasingly popular, with Google alone processing more than 40,000 global queries per second. As a modern-day business owner, SEO is a digital marketing technique
SEO for Dummies by an Intern
I started my journey at the end of May with almost no knowledge of SEO, and when I say almost no knowledge, I mean I didn’t even know SEO stood for search engine optimization. But within just a short month of training sessions, hands-on learning, and a lot of watching
The Importance of Pillar Pages and Content Clusters
You don’t have to resort to spending all of your money on PPC campaigns and attempting risky black hat SEO techniques like keyword and link stuffing, cloaking, and using invisible text to drive up your standings in the search rankings. By using a technique that revolves around developing pillar pages
Competitor SEO Q&A
Everybody I speak to always asks questions about competition. Once in a while you get that old question, “well my competitor is targeting this keyword” or “my competitor is ranking for this phrase.” However, often times the keywords or phrases your competition is ranking for isn’t the best quality keyword.
Month of May Recap for SEO – 2018
Google Updates Google decides to remove the search engine optimization meta description tag limit of ~320 characters and goes back to what they had originally Google’s Chrome browser to drop secure label for all HTTPS sites Google Trends gets a makeover and new features. We use this tool for our
Trusting a Digital Marketing & SEO Company
Finding the right digital marketing company to fit your needs can be difficult and frustrating at times. I can provide some tips to help ask your next or current SEO company to assure you are receiving the best product possible. When you start to browse for a new digital marketing
SERP Display Options Change SEO Rankings
How SERP display options change SEO ranking: SEO has been a manic numbers game for the majority of its life. We covet the number 1 ranking position. Some even contend for the 0 spot where the Google Rich Snippet cards will post. As SERPs display changes, how will this game