You have likely encountered conflicting opinions regarding this topic. Some professionals argue that nofollow links are worthless. Others insist they played a crucial role in their success.
You type does nofollow links help SEO into your browser, hoping for clarity. Instead, you often find yourself more confused than when you started. It is a common frustration for many website owners.
Here is the honest truth about the situation. The old answer used to be a hard no. Today, the real answer is yes, but the mechanism works differently than you might expect.
If you run a business, you should care about traffic, leads, and sales. Understanding nofollow links is critical for sustainable growth. It is about more than just checking boxes.
By the time you finish this guide, you will know exactly how does nofollow links help SEO in the current landscape. You will see how they fit with regular links. You will also learn how to use them as part of a SEO strategy.
Table of Contents:
- First, what is a nofollow link, really?
- How Google used to treat nofollow links
- Then everything changed in 2019 and 2020
- Does nofollow links help SEO now that they are a hint?
- What the data says about nofollow links and rankings
- Direct vs indirect SEO value: why nofollow still matters
- Five real ways nofollow links help SEO for business owners
- Nofollow vs dofollow: a simple comparison for busy owners
- What experts say about nofollow links today
- How social media fits into the nofollow story
- Helpful external resources on nofollow links
- Does nofollow links help SEO if you are chasing better backlinks?
- Nofollow links and tech platforms: not every mention is about SEO
- Best practices for using nofollow in your own strategy
- What about link building ratios and rules?
- Frequently Asked Questions about nofollow links
- Conclusion
First, what is a nofollow link, really?
A nofollow link is technically just a standard hyperlink with a specific tag added to the html code. It tells search engines not to view the link as an endorsement. This tag is small but powerful.
The link might look completely normal to a visitor on the page. However, if you use inspect element or look via your developer console, you will see the “nofollow” attribute. It usually appears as rel=”nofollow”.
Back in 2005, major search giants like Google, MSN, and Yahoo joined forces. They introduced this attribute to combat the rise of blog comment spam. You can read their original reasoning in this Google announcement from 2005.
The concept was straightforward and logical. If spammers could not pass pagerank or authority through comments, they would stop posting them. It was a move designed to clean up the web.
How Google used to treat nofollow links
For many years, the communication from Google was very direct. They stated that nofollow links did not pass any link juice or anchor text data. It was a black and white rule.
In 2009, Matt Cutts, who was the head of web spam at Google, wrote a detailed post clarifying this. He explained that these links did not move PageRank. This meant you could not use them for passing authority around your site.
You can verify his historical perspective here: Matt Cutts on PageRank sculpting. For a long time, the SEO community treated these links as non-factors. The consensus was clear.
Follow nofollow links rules were simple back then. Dofollow links were good for google ranking. Nofollow links were nice but offered no real SEO value.
Then everything changed in 2019 and 2020
In late 2019, Google caught many site owners off guard by modifying the rules. They did not eliminate the nofollow tag. Instead, they fundamentally altered how they interpreted it.
To make things more granular, Google introduced two new link attributes. These were sponsored links and user-generated content (UGC). This helped categorize a paid link versus a forum comment.
You can study the specifics of that update here: Google evolving nofollow. That announcement alone caused quite a stir in the industry. But a more significant shift was yet to come.
On March 1, 2020, another update changed how Google handles the nofollow tag for indexing purposes. Coverage of that change highlights how nofollow moved from a directive to a hint. You can find that analysis here: March 1, 2020 nofollow change.
Does nofollow links help SEO now that they are a hint?
This is the nuance that most people fail to grasp. Nofollow previously meant “ignore this completely” to the crawler. Now, telling google to nofollow is seen as advice.
Google has stated in their search blog that for crawling and indexing, nofollow is officially a hint. They explain this distinction in their official nofollow announcement. This means they can choose to ignore your tag.
This single shift changed how experts in technical SEO view these links. Since it is a hint, Google might use the signal if they deem it valuable. The value is no longer zero.
It means a high-quality link might still count. Google search algorithms are now smart enough to decide for themselves. This changes the game significantly.
What the data says about nofollow links and rankings
We have Google’s official word on the record. But does that match what happens in real life? Do these links actually affect search engine rankings?
A large survey of SEO professionals provided some interesting insights. It found that 89.1 percent believe nofollow links influence engine rankings in some capacity. You can see that statistic in this AuthorityHacker link building survey.
The findings do not end there. About 46.9 percent of link builders actively pursue nofollow links as part of their strategy. This data comes from another research set found here: link building statistics on nofollow pursuit.
Even more telling is the view on link diversity. 54 percent of experts say having a mix of both types is vital. This is supported by data in this mixed link profile research.
Clearly, those working in the trenches see an impact. Even if it is indirect, the links impact is observable.
Direct vs indirect SEO value: why nofollow still matters
Nofollow links are not magical shortcuts. They still do not pass authority the same way a followed editorial external link does. That fundamental gap remains.
However, the landscape has evolved. Google now prioritizes comprehensive brand signals. This includes traffic patterns, mentions, and user behavior.
According to a deep study, increased brand mentions often correlate with better rankings. This happens even when the links are tagged nofollow. You can review that data here: Ahrefs nofollow links research.
Nofollow links might not transfer pure equity. Yet, they spark activities that matter for google ranking factor assessments. They generate discussion and social proof.
Five real ways nofollow links help SEO for business owners
Business owners often care less about HTML tags. You want results that impact your bottom line. You are looking for leads and sales.
Here is where does nofollow links help SEO becomes practical. We see these benefits across real client campaigns.
1. Referral traffic that actually converts
If a high-traffic site links to you, people will click. This sends visitors with real intent to your site. This applies even if the link attribute is set to nofollow.
Some of the most valuable links come from blog comments on active posts or forum discussions. These spots drive customers and email signups. This traffic is often more targeted than organic search traffic.
Mailchimp has noted that this referral traffic supports SEO over time. Google sees users engaging with your content. You can read their take here: Mailchimp on the role of nofollow links.
2. Natural looking link profile
A site with 100 percent dofollow links looks suspicious. Google expects a messy, natural mix. This should include some sponsored links, UGC, and nofollow citations.
Recall the experts who prioritize a mixed profile. They understand how spam filters work. A clean site must look organic.
If you only chase followed links, you look like you are manipulating the system. A healthy portion of links nofollow makes your profile look like genuine PR buzz. It is safer in the long run.
3. Brand exposure on big sites and platforms
Many large platforms mark every external link as nofollow. This includes Wikipedia, huge forums, and social networks. These are places where real audiences hang out.
A single mention on a popular wedding blog is huge. It might be worth more than ten small dofollow links. Exposure drives brand searches.
The wedding site Love and Lavender discussed how these features send valuable clicks. You can see their article here: Backlinks to Wedding Vendor Websites.
Search engines connect the dots between this activity and your brand. The impact search engines see from this activity is real. It builds authority.
4. Better discovery and crawling
After the 2020 update, nofollow links act as hints. This means Google uses them to find new content. They aid in the discovery process.
Orbit Media has discussed how these links guide search engines. They help crawlers reach URLs they might miss otherwise. This aligns with findings in this nofollow SEO value discussion.
In simple terms, these links help you get found. Once Google finds your blog post, they can index it. It is an entry point for the spider.
5. They often lead to follow links later
This benefit is often overlooked. A nofollow link on a major platform frequently sparks coverage elsewhere. It acts as a catalyst.
A blogger might see your brand in a forum posts thread. A journalist might find your data on a news aggregator. They may then write about you with a followed link.
Many digital PR teams chase these placements intentionally. They know the second-order effects are powerful. For excellent examples, check this breakdown: Backlinko on nofollow links.
Nofollow vs dofollow: a simple comparison for busy owners
It is helpful to visualize the differences. Here is a quick look at how the two types compare. We will also touch on how dofollow links dofollow links strategies differ.
| Factor | Dofollow link | Nofollow link |
|---|---|---|
| Direct ranking power | Strong and clear | Weak or indirect |
| Can help discovery | Yes | Often yes, as a hint |
| Common on big platforms | Less common | Very common |
| Impact on referral traffic | Can be high | Can be just as high |
| Risk if over optimized | Higher | Lower |
| Role in a natural profile | Required | Also required |
Dofollow links are still the heavy lifters. However, nofollow links fill gaps that website owners cannot ignore. They are essential for a complete strategy.
What experts say about nofollow links today
Skepticism is normal in this industry. The internet has preached for years that nofollow means worthless. That mindset is hard to break.
Recent guides from serious teams show a new perspective. Mailchimp explains how these links improve visibility and drive website traffic. You can read their explanation here: Mailchimp explanation.
InboundJunction also compares the two types in detail. They agree that nofollow still carries weight in a broad brand plan. Their full take is available here: InboundJunction on do nofollow links help SEO.
Another helpful walkthrough comes from an SEO tool provider. They stress that quality signals matter more than just ranking power. See their thinking here: Do nofollow backlinks help SEO.
For a detailed breakdown of myths and real data, check this piece. It looks at the practical side of things: are nofollow links good for SEO.
How social media fits into the nofollow story
Almost every social media platform applies nofollow to outbound links. Yet, we know social traffic is vital. It impact search engine rankings indirectly.
Research shows that active social presence correlates with more site visits. This growth in awareness leads to more branded searches. You can see the data in this Social Media Examiner report.
Profile links and post links are doing heavy lifting. They may not pass direct authority. However, they flood you with exposure that google search algorithms monitor.
Helpful external resources on nofollow links
You may want to investigate further. A few articles stand out as excellent resources. They cover detailed use cases and theories.
Backlinko offers a comprehensive guide on the history and current uses. It is a great place to start learning. You can study that breakdown here: Backlinko detailed guide on nofollow.
Another practical piece comes from a seasoned consultant. He looks at whether these links are worth chasing today. His article highlights valuable placements: The Power of nofollow links.
He also explains why quality matters more than a perfect ratio. You should focus on relevance instead. Read that angle here: Forget about the ratio of follow to nofollow links.
Does nofollow links help SEO if you are chasing better backlinks?
You might wonder if you should bother with nofollow opportunities. Does it take energy away from getting followed links? This is a valid concern.
Think of them as two gears in one machine. One pushes ranking strength. The other supports visibility and trust.
Some SEOs still argue about which is better. That debate appears in posts like this one: do links help SEO rankings. However, the best approach is holistic.
You want high authority follow links. But you also want coverage on news feeds and apps. These platforms often use nofollow, but they expose your brand effectively.
Nofollow links and tech platforms: not every mention is about SEO
You have seen headlines about app updates and linking. For example, tools changing how links manage chats. These changes remind us of a bigger picture.
Different products treat links as navigation tools. They are not always SEO signals. A good example is seen here: Signal call links help manage your chat list.
As a business owner, you want both types. You want links in apps that help user journeys. And you want external links that help search engines find you.
Best practices for using nofollow in your own strategy
You now know that does nofollow links help SEO in a broader sense. The question is how to execute this. You need a plan.
Here are practical ways to use these tags. Follow these steps to avoid paid links penalties.
1. Use the right rel attributes
If a link is part of an ad deal, mark it as sponsored. Google gave us the “sponsored” attribute for this reason. It keeps you safe.
If a link lives in a comment section, use UGC. Sometimes, you might need to stack these values. Precision helps Google understand your site.
Google describes how these tags work in this explanation: new ways to identify links. Following these rules prevents issues.
2. Do not hoard link equity inside your site
Old tactics used nofollow internally to sculpt PageRank. Matt Cutts called this out years ago. It is a waste of time.
You can see his reasoning in this older article: PageRank sculpting article. It does not work as you might hope.
Focus on creating logical internal links instead. Create content that links naturally to other relevant pages. Do not worry about tagging internal navigation.
3. Say yes to high quality nofollow placements
If a trusted news site wants to feature you with a nofollow link, take it. The authority is worth it. Do not be picky about the tag.
The same applies to event roundups and niche communities. Good coverage creates ripple effects. It builds your reputation.
Some readers will mention you on their own blogs later. These organic mentions often result in dofollow links, dofollow signals, and real value. It feeds the cycle.
4. Track value beyond simple metrics
With nofollow links, pure metrics are misleading. The signal is designed to be weaker. You need to look deeper.
Look at referral traffic and direct visits. Check for conversions and assisted revenue. These numbers reveal the true business impact.
Pair analytics data with lead scoring. See how nofollow sources move people to a sale. This will prove nofollow links impact your bottom line.
What about link building ratios and rules?
You might have heard about strict ratios. Some say keep your profile to a certain percentage. Others suggest making every directory listing nofollow.
These blanket rules cause unnecessary stress. Instead, think in terms of honesty. Websites nofollow policies vary, so your profile will vary too.
A great breakdown reminds us to stop obsessing over math. Look at how natural your links appear. Read more here: Forget the ratio of follow to nofollow links.
If your profile reflects reality, you are safe. Websites nofollow links naturally when they link out to businesses. It is a normal part of the web.
Frequently Asked Questions about nofollow links
Do nofollow links affect my organic search traffic directly?
They do not pass direct authority like followed links do. However, nofollow links affect traffic by sending direct visitors. They also contribute to the trust signals Google uses.
Should I use a free trial tool for a link check?
Yes, many SEO tools offer a free trial to help you audit your profile. You can use them to run a link check on your backlinks. This helps you identify which links are marked as nofollow.
How do dofollow links dofollow links compare to nofollow in quantity?
A natural profile usually has more dofollow links than nofollow ones. However, websites nofollow many outbound links by default today. You should focus on quality over specific quantities.
Does a nofollow link boost SEO for local businesses?
Yes, they can boost SEO by validating your business existence. Citations on local directories often use nofollow. These are still critical for local map rankings.
Can I simply inspect element to see if a link is nofollow?
Absolutely. You can right-click any link and choose inspect element. If you see rel="nofollow" in the code, it is a nofollow link.
Conclusion
So, does nofollow links help SEO today? The honest answer is yes, though not in the simple way of the past.
Nofollow links help SEO by driving referral traffic that turns into revenue. They create brand signals that affect search engine trust. They also keep your backlink profile looking human and natural.
Google has softened the strict rules around these links. They now serve as hints for crawling and indexing. This supports discovery and visibility.
If you treat nofollow as a key part of your marketing plan, you will succeed. You will stop stressing over things you cannot control. Instead, you will build an online presence that both people and algorithms respect.
