How To Manage Your Google Reviews

If you have a business, it is important to collect feedback from your customers. One of the best ways to do so is to ask for reviews from time to time. Given that the vast majority of people use Google when they are looking for products and services they need, you should use Google to collect reviews from your audience as well. At the same time, what should you do to manage them? Learn more about how to handle both great and negative customer reviews, and make sure you respond to them in a timely manner.

How Often Should You Check Your Reviews?

Nowadays, plenty of business owners are asking themselves how often they should be checking their reviews. It all comes down to the number of reviews you’re getting, your team size, and what it would take for you to respond in a timely manner. Set up notifications when someone posts a review so that you can promptly assess its accuracy – whether positive or negative feedback has been left.

If you have a team member who is dedicated solely to managing your reviews, then checking them regularly (say every day) is ideal. If other tasks need more attention from you, then once every couple of weeks may suffice depending on the situation.

Be Sure To Ask For Reviews

If you want people to give you reviews, you need to ask for them. But how should you do so? Focus on your outcome. Before you begin crafting your review request, define exactly what it is that you want to accomplish. Are you looking to measure customer loyalty? Or do you need feedback on how well your business is doing with its customer service? Identifying and understanding these goals will allow you to ask the right survey questions and collect valuable data.

Individualize your message. When writing out your review requests, make sure each one has a personalized feel—your customers will appreciate it! Even if an email looks great, if the content feels cold or impersonal, then they won’t engage with it as much.

Keep it brief and to the point. Nobody likes having to take long surveys. Keep things concise so that readers don’t lose interest before finishing up—you don’t want them abandoning their responses halfway through! Additionally, avoid using unfamiliar words or phrases; instead, opt for language that’s straightforward and easy to understand when guiding people through reviewing your business online.

Respond To Your Reviews Often

It’s essential to display professionalism as a business owner, and responding to customer reviews is one great way of doing that. It will build trust between you and your customers, resulting in more positive reviews for the future, and it can also provide valuable feedback on how you can improve! Whether the reviews are positive or negative, you should take a few minutes to respond to them and let your audience know that you care about their feedback.

Plus, if customers have had an enjoyable experience with your company, they’ll be more likely to share their stories with others. So take time out of your day to thank them publicly for supporting you. This could even turn these people into brand advocates who spread the word about all that is good about your business.

Use Your Reviews On Your Website

Positive online reviews prompt people to take action. It is essential that your business openly displays positive customer reviews. Showcasing these wonderful comments on your website will give potential customers an insight into what kind of service they can expect to get from you, leaving them with no doubt that their time and money would be well spent.

It’s worth investing some extra effort into adding badges or testimonials to your homepage. This way, visitors are able to see all the great feedback you’ve been receiving over time. Doing so will make them feel confident when choosing whether or not to work with you, knowing exactly what kind of quality service awaits them!

Reviews: They Are Great For Business And Your Website

Do you want to increase your search results rankings? If so, you need to showcase your positive reviews. As a business owner, it’s important to understand the power of user reviews and how they can drive traffic, social sharing, and even your Google ranking.

Reviews provide an invaluable source for long-tail keywords that are specific to the products or services you offer. These highly targeted search terms help increase visibility when users enter similar phrases into their searches.

In addition, consumers tend to trust recommendations from friends and family more than any other form of advertisement, so incorporating reviews into your social media strategy should be a top priority for companies looking to boost sales with word-of-mouth marketing! By recognizing this potential benefit on social media platforms, businesses will be rewarded by Google with increased rankings as well!

Work With SEO Locale To Improve Your Digital Reach

Clearly, reviews are important, and you need to work with an expert team that can help you manage them. At SEO Locale, we provide local business SEO services, and it would be our pleasure to help you as well. Contact us today to speak to our team!