GROWTH OF A LAW OFFICE
The Law Offices of Richard J. Fuschino, Jr. came on board with SEO Locale towards the end of 2018. They previously worked with another marketing company and found that they weren’t getting the results they wanted. After cutting ties with their previous marketing company, they reached out to the team at SEO Locale to see if we’d be a good fit for them. After meeting with our CEO, they decided to come on board and let us increase their search presence through organic, paid search & other local services.
The Challenge - Increasing Search Presence & Getting More Leads
The Law Offices of Richard J. Fuschino, Jr. is a criminal defense law firm located in Philadelphia. When they felt their previous marketing efforts weren’t working and giving them the results they hoped for, they decided to partner with SEO Locale. Their goal was to get more leads for their business through organic and paid search. We wanted to find the best keywords to help their law firm get found on search engines, as well as utilize paid advertising to boost their presence online and get more leads.
The Solution - Picking The Right Keywords & Utilizing Paid Search To Help Them Get More Leads
We wanted to make sure we picked quality keywords for their campaign to help them rank on search engines, which in turn, would get them more website traffic, calls, and contact form submissions. To achieve this, we looked into what they were already ranking for, what their competitors were ranking for, and then combined that with other keywords they wanted to be found for. We also collaborated with them to come up with paid ads that will help them get more leads.
After we finished the keyword research, we collaborated with them to select the best keywords for their campaign. We then mapped out these keywords based on where they fit on their website, and then created on page recommendations for content that would go on those pages. After the on page recommendations were made and approved, we started creating content for those pages and implementing the meta titles and descriptions as well as the h tags to start attracting new customers to their website.
We also created a Google Ad campaign that highlighted their business and the terms they wanted to go after to help increase their search presence and help people searching for their services find their website.
Within a few months, they saw an increase in business they were getting. Their website traffic increased significantly and they were noticing they were receiving more calls and contact form submissions.
THE RESULT OF OUR WORK
- Out of 75 keywords they are ranking for, 10 are in the top 3 spots on Google, 9 are in the 4-10 spots, 35 are in the 11-20 spot, 20 are in the 21-50 spots, and 1 is in the 50-100 spots.
- From the end of 2018 to 2019, compared to the end of 2019 to 2020, Google organic users increased by 193.47%, new users increased by 193.90%, and sessions increased by 182.36%.
- Comparing that same period, Google paid search clicks increased by 71.69%.
- Their goal completions between end of 2018-2019 and end of 2019-2020 increased by 59.89%