Category "SEO"

While COVID-19 has hardly been the first pandemic to ever shake the world, it is the first in recent history. What has made COVID-19 so exceptional is its fast infection rate and deadly symptoms. This has resulted in the systematic closing of businesses across the world. Those who were strictly brick and mortar businesses are feeling the strain the most. Yet, like their competitors who choose to venture into online markets as well, it isn’t too late for them to start earning profit. The secret rests in properly understanding and implementing SEO. 

What is Search Engine Optimization?

For those who are new to the game, SEO, or search engine optimization, is the careful use of keywords and other content to score well on Google’s search engine algorithm. An example might be if someone were to search for “HVAC companies near me.” When inputted into Google’s search query, a list appears that best fits the results that the user is looking for.

That list wasn’t generated randomly. It was compiled from a careful set of algorithms that Google keeps secret. However, content creators and SEO specialists have uncovered most of the secrets in determining how to better your SEO score.

Why Does SEO Matter in a Pandemic?

As a business owner, your first thought may be to shore up expenses and wait through the pandemic. However, you could actually be injuring yourself further. Instead of saving money, it’s a better idea to invest in the right kind of resource. SEO is that resource. Business may have stopped in the physical realm, but it’s still alive and kicking in the virtual world.

By creating a website for your business and implementing SEO, you can not only drive new customers to your business during a pandemic, but you can also increase your traffic during a normal market. SEO can help save your business by bringing it the attention of more people. The pandemic hasn’t stopped people from wanting to shop and purchase services. It’s merely limited the ways in which they can make those purchases and order those services.

By using SEO, you can bring your business to their attention. You may experience more growth than you’ve seen in years.

How to Get Started with SEO in a Pandemic

It’s never been easier to begin SEO practices while the pandemic is brewing. People are looking for more information about the virus. If you want to get started with creating content that will drive your business forward, then use the pandemic as a source to bring attention to your business. 

Contact the Professionals

SEO can be the key to surviving any pandemic. Utilize SEO professionals to capitalize today. Our SEO experts in Philadelphia & Jenkintown are ready to help your business shift with the times to keep the customers coming.

You may be an experienced digital marketer or a novice, but there are several ways to improve your auditing skills for Search Engine Optimization. I’ve been in this space for 16 years now and had to deal with over 1,000 website problems. Personally, I enjoy the auditing aspect of SEO, it is always changing and new issues arise over time. Your SEO auditing process should differ from platform to platform and campaign to campaign. For example, a local SEO and national SEO auditing process will be very different. Generally speaking I will provide you some of the key components of an SEO audit process. Let’s get started with these quick tips on how to improve your SEO auditing skills.

Start with an Auditing Tool

First, start with an auditing tool like SEMRush. There are several auditing tools out there to get you started. It is a simple process of getting initiated without any expert assistance. This will be able to crawl your entire website quickly without you missing thousands of issues. We’re constantly fixing website issues month over month, so make sure you provide your fixes in priority order during your audit process. An example of an SEO audit below is from SEMRush for one of our clients. As you can see there are false positives. We tackle items by priority starting with errors and work our way into warnings and notices over time.

Manually Inspect & Browse Your Website

There are several items we manually inspect while an SEO auditing tool is running in the background. Look for the XML sitemap. Find pages, posts and demo content that may have been left in there from the development of the website. Run through the website and see if you can find an HTML sitemap as well, is this website easily crawl-able? Are you having a hard time finding pages? If you are you will want to increase the crawl-ability of the website. Right-click on Google Chrome “inspect”, click on the console tab, do you see any errors or warnings? Fix them. We run into this problem and usually have issues with websites not being fully secure because they are calling http:// rather than https:// on an element on the website.

You could click on the not secure notice next to the website address, on top of your browser, and it will explain why the website is not fully secure. Example below:

Search Google for Your Main Keyword or Brand

During the SEO auditing process, we want to spot any inconsistencies or issues when websites are being crawled. Manually searching for a keyword you may rank for, or search your brand, and check if you see the intended meta description. If you do not, go and check your robots.txt file or see if there is a NoIndex tag implemented on the website.

Run Site: in Google Search

Sometimes our manual process or tools will not pick up some pages so running site: urlofyourwebsite.com in Google search could result in some other findings that can be holding back your website’s SEO.

SEO Auditing Process

Now I only covered only about 1/10th of the entire SEO auditing process, but our workflows and SEO auditing process shifts based on the website and platform. Auditing a website on Shopify versus WordPress can differ due to the structure. If you are interested in a free website audit you can contact us today, no catch! If you own an agency and want to start a white label SEO package with us, you can!

Recently we’ve been getting slammed with new inbound leads at SEO Locale. The team is still working through the shutdown. Sadly we have not seen our team members for almost a month now. As a company we had our setup prepared for a catastrophic event like this. Our team members were up and running immediately after we shut the offices down.

Luckily in our industry the internet is still turned on. Online shopping is increasing and businesses are starting to thrive more with our digital marketing product. We’ve had clients that had to shift their marketing and SEO to be geared towards the virus. The SEO Locale team is moving fast on these shifts for all of our clients.

Marc and myself sat down and evaluated some campaigns since the shutdown period. The statistics below are prime examples of how SEO still works during these stressful and tough times for business owners.

Results measured starting March 15, 2020 – April 2, 2020 vs March 15, 2019 – April 2, 2019

✔️ eCommerce Client +467.51% Increase in Revenue
✔️ Another eCommerce Client +2,298.77% Increase in Revenue
✔️ Local Franchise Gym +181.24% Increase in Leads
✔️ Service Industry Business (B2B) +492% Increase in New Users
✔️ Local Law Firm +389.62% Increase in New Users
✔️ B2C Client +129.57% Increase in New Users

🏆 Beat your competition with SEO. Our clients are seeing massive results during these tough times.

Here are a few marketing tips we compiled for a pandemic like this and how you can stay ahead of your competition:

1. Is your product or service in high demand for your customers. If so look at your approach to see if you can make adjustments to increase your SEO visibility.
2. Create a notification pop to alert your customers you are still operating.
3. Start creating posts on social media that help your customers understand they can still use your services. Most people are bored at home and browsing the internet and social media.
4. Increase your brand awareness. This is the perfect time to jump in front of your potential customers with your brand.
5. Start a community involvement initiative. Provide help of those in need. Don’t use this as a sales tactic, but getting involved will help the community come together.
6. Start increasing your conversion rate with new marketing tactics. Focus on your business during these times and beat your local competition.

All of our clients at SEO Locale get monthly reports they can understand. We don’t send you hundreds of pages with numbers. We show you the growth or possible decrease in traffic, we don’t need to always tell you a good story. We’re pro-active in our approach and have the problem solved before your traffic takes a down fall. Learn more about our monthly reporting from Mark Rippons at SEO Locale.

1. What is Monthly reporting? Monthly report is showing you data from month over month, quarter over quarter, and year over year if there is data to compare to.
   
2. What is the client portal? The client portal is a new system that we developed from the ground up, put a lot of man hours in, to make it easier for you to understand where your keywords are ranking, and the highlights of your website traffic.
   
3. Why does having this portal set you aside from other SEO companies? This portal is unlike anything else you will see from any other SEO company. Nick our COO took the time to build this system from the ground up. This is a one-off portal that no other SEO company has or is able to duplicate. It’s very simple to use and easy to understand.
   
4. How do I know who will be working with my account? In the client portal at the top you see the team at SEO Locale that is dedicated to your account every day. Someone is in the account everyday checking where your ranking, checking goal completions and making sure that everything is on the up and up.
   
5. I have an e-commerce website. Will this show data for that? Yes, we just need eCommerce data tracking set up in Google Analytics, we can show you how many transactions you had, the sources that the transactions are coming from. We can show if the sales are coming from direct traffic, Google Organic traffic, and Google PPC.
   
6. What Platforms will this track? The portal will track all platforms, we can track Google, Yahoo, Bing, Facebook, Twitter, Instagram. We can traffic all platforms that are bringing traffic to your website.
   
7. Can I see how my keywords are ranking and which ones are successful? We have talked about the client portal, we also have the client dashboard that will allow you to see where specific keywords are ranking on Google Desktop, Google Mobile, Bing, and Local Map Pack.
   
8. What do you do with this information to improve my website? We use this information to see how where we can push the campaign, one you have so many keywords rankings on the first page of Google we add more keywords to the campaign to keep the campaign moving forward. We don’t want the campaign to stall or get stale, this can turn into revamping on-page recs and adding more content.
   
9. Will I get to visually see my position changes? You can see this on your client dashboard, you will be able to see how many positions your keywords increase or decrease. You can see how your keywords have increased since you have been with us.
   
10. I’m already a client, is this the same as the dashboard? No, the client portal is brand new for 2020. The client portal is easier to understand and easier on the eyes. The dashboard gives you more detailed technical aspects for audits on the website, specific keyword rankings, backlinks profile. The portal is to tell you that you have this many keywords on the 1^st page of Google, this many on the 2^nd page of Google, and this many on the 3^rd page of Google. The portal will also show you the traffic your website saw for the previous month and this breaks down direct traffic, organic traffic.
    
11. How do I access my client portal? Once we have added our portal email to the analytics for each account as a read/analyze only access.  You simply go to SEOLocaleReports.com and login with the provided username and password.

Backlinks are still one of the most popular ways to get traffic back to your website. If the site that publishes your guest post article is high-quality, is relevant to your own content and is already ranking in Google, then you could expect some targeted referral traffic from the guest post within the first week of publication. And if that guest post begins to rank higher in search results, then it will get more traffic and will push more of those readers to your site over time.

But the best part of guest posting is that the links themselves will help your website improve in Google rankings and get more search traffic in the long run.

Unfortunately, a lot of marketers end up getting penalized by Google and hurt their website traffic levels because they don’t do guest posts the right way.

Why Does Google Sometimes Penalize Guest Posts?

Google hates it when people use spam practices and black hat SEO to trick them into sending free, organic search traffic. Many bloggers and marketers plagiarize content or write content that is stuffed with awkward keywords just to fool search engines. But those types of articles don’t offer any real value to the readers.

Some content marketers will also publish guest posts on low-quality private blog networks and on sites that are not related to their own website. For example, they’ll put a guest article about weight loss on a blog that has nothing to do with health and fitness – and then they’ll link to a landing page that sells electronic dog collars. That’s ridiculous, and it offers no value to the readers. It also won’t convert very well.

If Google keeps ranking spam content like this, then nobody will want to use Google anymore when searching for high-quality content. That’s why Google penalizes these sites.

So, to do guest posting the right way and to avoid Google penalties, you don’t want to use these outdated, spammy black hat SEO tactics.

How to Avoid Google Penalties on Guest Post Articles

• Post guest articles on high-quality websites and blogs
• Make sure content and links are relevant to your landing page content
• Use a variety of anchor texts with long-tail keywords
• Write original, high-quality guest articles that people will want to read
• Make sure your landing pages are also of high quality
• Use white hat SEO techniques as much as possible

Some SEO bloggers out there will tell you that guest posting is dead and isn’t worth doing anymore. But they are just wrong. Many marketers today use guest posts to drive tons of traffic to their landing pages and blogs. When done the right way, guest post articles provide value to their readers, and they help your site rank higher as the months roll by.

As a leader in national SEO and digital marketing we leverage the Google Search Console for data within our future strategy for our clients. The Google Search Console is a combination of Google SEO tools. Google Search Console has different data and configuration controls that help boost your website. There are also multiple visitor metrics. The Search Console gives you an insight into Google’s opinion of your website. You can check your site for any errors or broken pages. You can also receive messages from Google concerning your website. You’ll be notified if there is a potential security issues or malware outbreak. You can also use Google Search Console to add deep linking features to your app. Here is a look at some of the additional ways that Google Search Console can assist your digital marketing efforts.

Site Links

Site Links help people browse your website. The Site Links are automatically generated by Google. They are considered shortcuts to direct pages.

Search Traffic

The Search Traffic feature gives you access to important information such as the number of impressions, the keyword search phrases Google served your site and your average search engine rankings for a specific keyword. You can also view your hidden link structure.

Analytics

You can view analytics that show how your website is performing based on the organic search traffic generated through Google. You’ll receive access to the most popular devices, pages, and queries. Google Search Console also allows you to segment traffic through using different filters. You can segment your organic traffic based on your business objectives. You can use the analytics feature to view new opportunities and trends.

Internal Links

View the Internal Links breakdown to look at the pages with the most links from inside of your website. If the impressions are consistent, but you are noticing a lack of clicks, that is a sign that something is wrong. Test out some new description tags.

Content Keywords

The Content Keyword feature lets you view the most popular keywords founds on your website. This helps you ensure that the vision of your website content according to Google aligns with your small business objectives.

Crawl Stats

The Crawl Stats feature allows you to view the number of pages during the allowable reporting period of around 3 months. Analyze the Crawl Stats to identify website performance issues.

Link Multiplier

When you go to the Search Traffic section, you’ll be able to view the top linked pages. Check to see if the listed content is trending. If the content is currently in demand, use it to connect with bloggers and other influencers.

At this point, having a solid digital marketing strategy is a must for business owners. Your digital marketing strategy is what you will leverage to attract and retain more customers. Often times though, many business owners find that the strategy they spent so much time creating doesn’t work as effectively as they thought it would.

With that said, it’s not always that your strategy is wrong but that you don’t understand SEO and the impact it has on your digital marketing strategy overall. For this reason, we’re going to explain what SEO is and why it’s important in improving your digital marketing efforts.

What is SEO?

Simply put, SEO stands for search engine optimization and is a process that involves gaining new traffic to your website from organic search results. Search engine sites such as Google have primary search results that show up when someone needs an answer to a query.

Google focuses on delivering accurate results to its audience and is therefore constantly ranking content for relevancy. With that said, in order for your business to rank high and land on the primary page, your content needs to not only be relevant but is actually useful to the audience.

Even more, all of your content needs to be optimized for the search engine so that sites like Google can actually find it. Doing your SEO effectively will help Google determine the usefulness of your content and give your content rank.

SEO and Digital Marketing

In reality, you’ll never be able to maximize your digital marketing efforts without incorporating SEO. SEO is what helps you bring in organic traffic outside of paid ads and helps you foster real relationships. In addition, this leads to increased visibility and brand authority, which ultimately leads to brand loyalty.

SEO is comprised of so many fractions that help drive traffic to your website. For instance, SEO focuses on keywords, optimizing content, off-page SEO such as backlinking, and local SEO. All of these things work together to ensure that your digital marketing efforts are strengthened and you can garner real traffic.

While paid search is always good and should be a part of your digital marketing strategy, SEO plays a huge role in how successful your business is. SEO helps your business remain searchable in an over-saturated digital world.

Businesses that are focused on their digital marketing strategy should not ignore SEO in the process. There is always going to be a new marketing strategy that businesses find useful. However, one thing that will remain the same is that SEO plays a central role in how well businesses garner new customers.