The Importance of Pillar Pages and Content Clusters
You don’t have to resort to spending all of your money on PPC campaigns and attempting risky black hat SEO techniques like keyword and link stuffing, cloaking, and using invisible text to drive up your standings in the search rankings. By using a technique that revolves around developing pillar pages
Competitor SEO Q&A
Everybody I speak to always asks questions about competition. Once in a while you get that old question, “well my competitor is targeting this keyword” or “my competitor is ranking for this phrase.” However, often times the keywords or phrases your competition is ranking for isn’t the best quality keyword.
Month of May Recap for SEO – 2018
Google Updates Google decides to remove the search engine optimization meta description tag limit of ~320 characters and goes back to what they had originally Google’s Chrome browser to drop secure label for all HTTPS sites Google Trends gets a makeover and new features. We use this tool for our
Trusting a Digital Marketing & SEO Company
Finding the right digital marketing company to fit your needs can be difficult and frustrating at times. I can provide some tips to help ask your next or current SEO company to assure you are receiving the best product possible. When you start to browse for a new digital marketing
SERP Display Options Change SEO Rankings
How SERP display options change SEO ranking: SEO has been a manic numbers game for the majority of its life. We covet the number 1 ranking position. Some even contend for the 0 spot where the Google Rich Snippet cards will post. As SERPs display changes, how will this game
Win Local Search: Guide for Local Businesses
Local search is key for every local business, no matter what industry you are or where you’re located. Making sure that your website is winning the local search battle is what will separate your business from your competitors. Google’s algorithm is a constant change which makes local search even more
Conversion Rate Optimization is Critical to Success
While there appears to be a lot of attention focused on aspects such as SEO, there is much less attention paid to Conversion optimization, mainly because, the process is not an easy one. Google recognizes this and they are happy to reward website that put the work in. The have
Top 5 SEO Trends To Watch Out For In 2018
2018 is upon us already, and while we are working to perfect our strategies from 2017, some strategies have become outdated so quickly that we will need a total overhaul to function this year. SEO is one aspect of business and online marketing which evolves so quickly that even staying
Is SEO & Digital Marketing Still Relevant In 2018?
Originally developed in the 1990’s, Search Engine Optimization (SEO) first began as a practice that aimed to outsmart popular search engines. Filled with keyword stuffing and other practices now deemed unethical, it did not take long for the developers of search engines to catch on to these shady marketing tactics.
Why Does SEO Need So Much Content?
SEO and content marketing may seem like two very dissimilar things, but when it comes to getting your site ranked, they work together. SEO relies on content marketing for success, and so does content marketing. The synergy of both web ranking strategies makes all the difference in website rankings. Previously, getting traffic