Proper Painting
A highly targeted lead generation campaign delivered exceptional conversion rates, turning a $7.3K ad spend into over $460K in closed deals.
Campaign Performance Report
Lead Generation Campaign Overview
Date; Feb 4, 2026 – August 13, 2026 (still ongoing)
| Key Metric | Performance |
| Leads Generated | 243 |
| Cost Per Lead | $30.24 |
| Ad Spend | $7,349.42 |
| Deals Closed | 176 |
| Lead-to-Deal Conversion | 72.4% |
| Cost Per Closed Deal | $41.76 |
| Total Deal Value | $460,184.85 |
| Return on Ad Spend (ROAS) | 62.62x |
Campaign Overview
The campaign generated 243 form leads so far from $7,349.42 in advertising spend, resulting in 176 reported closed deals with a combined value of $460,184.85. Overall, the campaign delivered a strong volume of leads while maintaining a
$30.24 cost per lead.
Conversion Performance
Based on the reported results, 176 of the 243 generated leads became deals, representing a 72.4% lead-to-deal conversion rate. This translates to an effective advertising cost of approximately $41.76 per closed deal.
Reach & Delivery
| Metric | Result |
| Impressions | 252,246 |
| Reach | 62,423 |
| Average Frequency | 4.04 |
| Daily Budget | $38.71 |
Key Takeaways
- 243 leads were generated at $30.24 per lead.
- 176 reported deals represent a 72.4% lead-to-deal conversion rate.
- Reported advertising cost was approximately $41.76 per closed deal.
- $460,184.85 in total deal value was attributed to the 176 deals.
- 62.62x based on reported deal value and advertising spend.
Every number here came out of the client’s own analytics.
No modeled projections, no blended averages. If you want to see the account behind this one, ask — we will walk you through it.
Want a result like this? Let’s talk.
Free strategy session. We’ll show you exactly where the growth is in your market.