Google recently announced that pages that earn a featured snippet will no longer repeat as a regular listing on the first page search results.
If you’re unfamiliar with what featured snippets are, they’re selected search results that are featured on top of Google’s organic results, right below the ads. Featured snippets are in a box and aim to answer the user’s question right away, which is great for brand exposure in search results.
This change not only affects featured snippet owners, but those in competition with featured snippet owners. For featured snippet owners, this change means that their URL will only appear once on the first page of Google, instead of getting two listings. For those who aren’t utilizing featured snippets, this means that their competition will no longer show up twice.
Although Google is prohibiting a business from appearing twice on the first page of results if they have a featured snippet, they can still show up at the top of the second page.
The featured snippets will be counted as one of the ten organic listings shown on the first page of Google results. By keeping an eye out on rankings and traffic to your site, you should be able to get a read on how your business is adjusting to this change.