As a premier digital marketing agency in Philadelphia region, we see all different types of small businesses that need SEO. You can create a hyper local SEO strategy that will work for your business. Using the data from Google Search Console can be key to success. Today we break down the Google Search Console for you.
How do I drive traffic to my website? It is a question posed by thousands of business owners out there. And to be honest, driving traffic is not as easy as it sounds. Pulling traffic, especially organic, is more of a dream than a reality for many businesses. However, this should not be the case. There are free tools that assist you to rank better for your intended keywords. Google Search Console (GSC) is free, and one of the most powerful tools for SEO. You need to create the correct foundation when you are starting with an SEO strategy. Google Search Console will have the data for you to get started. Let’s learn about the Google Search Console and how it could benefit you.
What is Google Search Console? GSC, formerly known as Google Webmaster Tools, is one of the robust tools owned by Google. It is not as popular as Google Analytics, but boy, it packs a punch. GSC monitors the performance of your website. It is also proficient in pointing out areas where to optimize your organic traffic.
How to use GSC to optimize SEO
SEO is vital for most businesses and especially online businesses. Not only leads to a surge in traffic, but leads to an increase in conversions if you leverage the data correctly with your user experience. If you are wondering how to improve your ranking for your site, then you are reading the right article. Below, we shall point out how to use one of Google’s gems, Google Search Console, to improve your SEO.
To boost rankings of underwhelming keywords
You have heard people emphasizing the importance of appearing on page one of the Search Engine Results Pages (SERPS). Well, it is indeed essential to appear on page one of search results. In most cases, users do not look for search results beyond page one. Lower rank means you are losing out on tons of traffic. Therefore, GSC becomes a vital tool in identifying keywords of your website that rank beyond page two. You then work on these keywords to rank better.
Establish what users do with the results
GSC performance report enables you to determine the interaction of users with your website. It helps track the number of clicks, impressions, and click-through rates. These metrics guide on the corrective action you should take to improve SEO for your online business.
Fix indexing issues
At times, developers put tags on pages that prevent search engines from crawling them. Fortunately, GSC identifies such problems for you. GSC provides a report of such issues with the exact pages not indexed and the reason for not indexing.
Other ways GSC can help online businesses improve SEO include:
- Establishing sites linking to your website
- Help determine that your site is mobile-friendly
- Assist in optimizing pages whose organic traffic is dropping
To wrap it up, GSC is underrated yet a robust tool that gives a lot of insights about your website. There are lots of pros to using Google Search Console, and just one con: you can’t see competitive data there. An easy fix is to use a professional Google rank tracker 3rd party tool. Make it your SEO strategy. It is free but super powerful when leveraging data to grow your business online.