Are you looking for a way to quickly and effectively reach your target market? If so, you need to rely on the internet to help you. The overwhelming majority of people use the internet when they are looking for products and services they need, so you need to have a strong online presence if you want to make inroads in your target market. That means taking advantage of email marketing.
Because most people have phones in their pockets that allow them to receive emails at all times, email marketing can provide you with an instant link to your target market. What do you need to do if you want to get the most out of your email marketing campaign? There are five steps you need to follow.
1. Segment Your Target Market
First, you need to segment your target market. Who is going to receive your emails? Of course, you probably want everyone to become a customer, but if you try to target everyone with the same campaign, you will have a difficult time generating a significant conversion rate.
You need to segment your audience instead. Plenty of programs have filters that can help you segment your audience quickly. Perhaps you want to segment them by age, or maybe you want to segment them based on prior interactions you have had with them.
Some of the segments you might have include:
- You do not have any prior interactions with that prospect.
- The prospect has visited your website before, but they have not purchased anything.
- The prospect has contacted you directly, but they have not purchased anything from you.
- The prospect has purchased items from you in the past.
If you segment your email list, you can generate different emails for each group which could help you increase your conversion rate.
2. Set Goals for Your Campaign
Next, you need to think carefully about the goals you have. These goals are going to dictate the type of campaign you set up and how frequently you send emails to your target market.
Some of the goals you might have for your campaign include:
- You might be trying to get more people to visit your website.
- You may want to educate your audience about the new products and services you are selling.
- You might want to encourage your audience to attend an event you have coming up.
- You might simply want to send thank you emails to your customers to encourage them to come back for future purchases.
The exact goals set by your campaign will dictate the wording of your emails. Think carefully about your goals before you start sending out your emails.
3. Create Your Sign-Up Form
You will have a difficult time sending emails to your target market if you do not have any subscribers. You need to capture as many email addresses as possible, and there are different ways you can do so. While cold-calling was effective for a long time, you need to get a bit more creative if you want to get email addresses today.
When you collect email addresses, you may want to collect some other pieces of information as well. Some of the information you might want includes:
- The name of the prospect
- Where they are located
- The types of products and services they have purchased from other companies in the past
- Their occupation
Keep in mind that the information you collect might be a bit different if you operate in the B2B space.
4. Think About How Often You Want To Send Out Emails
An email campaign is going to have multiple emails you will send out, but the question is, how often do you want to send emails? If you do not send emails often enough, you will have a difficult time making an impression in your industry. On the other hand, if you send emails too frequently, you risk scaring off your target market.
Most customers do not want to receive emails every day, so you might want to consider sending emails weekly or every other week instead. The recommended frequency may also change depending on the industry in which you operate.
5. Think About the Timing of Your Emails
Finally, you need to think about the best time of day to send emails. The entire purpose of your email marketing campaign is to get your customers to open your emails and read the message. It can be incredibly frustrating if your emails do not have a very high open or click-through rate, so you need to figure out what time you want to send your emails. Do you think it is better to send your emails early in the morning, during lunchtime, or late at night? You may want to work with a professional who can help you.
Work With SEO Locale for Help With Email Marketing
If you want to maximize the results of your email marketing campaign, you need to partner with experts who can put you in the best position possible to be successful. We are SEO Locale, and we provide web marketing in Philadelphia. We can help you customize your email marketing campaign to meet your needs while maximizing the results of digital marketing in Warrington, PA. Give us a call today to speak to our team, and let us help you with your email marketing campaign.