The new decade is a great time to start setting goals for your digital marketing. You will want to use a variety of different methods to keep your brand in front of your target audience at all times. Therefore, you will want to consider these digital marketing trends for 2020.
Social Media Marketing
With people creating five new profiles every second on Facebook, your customers must find your company on this social media platform throughout the coming year. The most common demographic for Facebook is between 25 and 34 years old. You also need to determine which other social media sites your target audience is using, and make sure that your target audience finds your digital marketing on these platforms, including those like Snapchat that goes away after a few seconds. You can expect niche social media sites to become even more prominent throughout the coming year. SEO Locale can help you with your future social media management.
Pay Per Click Advertising
One of the most significant changes that you need to embrace throughout the coming year in your PPC advertising is to use hyper-specific landing pages. This will work in your favor in at least two ways. First, Google rewards pages that they find highly relevant to their perception of the user’s intent. Secondly, conversion rates are higher when buyers find exactly the content, they are looking for immediately on your page. Paid advertising management can help you get the boost you need immediately compared to SEO that takes some time to kick in.
Most companies find that their conversion rate with YouTube advertising is 2.5 % higher than with other digital marketing techniques. This is especially true if your target audience is under 35. You will want to use short bumper ads that are less than 15 seconds. Make sure you are working with a professional team that can deliver your message in a very creative way. Our team at SEO Locale can help you create the multimedia you need to start your effective advertising.
One of the hottest trends for 2020 will be the use of videos in emails. Remember, however, that not all providers show videos in emails, so be sure to include a link to it. The use of AI to personalize emails this year will continue to be significant. Try incorporating the user’s past behavior into your subject line to increase open rates. Email marketing can be difficult so keep in mind to segment your list out so it is getting to the right people.
One of the trends for 2020 that you will see on many websites is the use of voice-assisted search to help users find answers very quickly. You will want to create some professional videos for your site that reflect your company’s voice because they are memorable and help set you apart from your competitors. You need to be very open with your pricing while pointing out why customers get great value when shopping on your site. Make sure that you are always offering excellent customer service directly from your website.
These are just a few of the trends that you will want to embrace in 2020. Contact us today to get started on your marketing for this new decade.