As smartphones become an integrated part of today’s day-to-day life, there’s also an increased demand for websites to be optimized and mobile-friendly. To adapt, search engines and businesses are now pivoting towards a mobile-centric Internet. But should you guide your business into the handheld and mobile world?
If you’re running a small business and you’re eager to compete against the competition in your industry, a mobile-friendly website is a crucial component of your strategy.
The Rise Of Mobile Users
If you asked somebody in 2010 what their primary device was, chances are they’d say a desktop or a laptop computer. The Internet landscape has changed so much since then. Most of the world’s users now use a mobile device as their primary tool for communication and research.
This gave rise to the mobilegeddon, the infamous algorithm change by Google. This change prioritized mobile-friendly websites in their search results, which came at the expense of many web admins at the time.
However, this algorithm was necessary to accommodate the shift of consumer behavior that was increasingly mobile and smartphone-centered. Many businesses have made it a point to integrate mobile-friendliness while building their websites.
Appear Professional & Trustworthy
Most users like to browse websites using their mobile phones and conduct their product research on the go. According to OhMyCrawl, it is common to use phones to locate services and fulfill needs throughout the day everywhere they go. This has led to an increased demand for faster loading times and increased page responsiveness. You need to ensure that the user experience is fast, easy to navigate. Not only does this make the entire experience more convenient for your customers, but this also makes your website look professional and credible to your target users.
Ranking In Search Engine Results
Google was responsible for the push of many websites to be mobile-friendly. If you are ready to make the switch you need to follow their guidelines if you want to rank high on their results page.
If you want to take full advantage of SEO, building your website with mobile in mind is crucial. With the increasingly competitive digital landscape, optimizing your website for SEO and mobile can make or break your online presence. This is especially true for small and medium-sized companies that want to scale their operations and compete with well-established Internet brands.
It’s not enough to make your website experience great on just a desktop. You also need a seamless transition between desktops and mobile devices. After all, Google SEO doesn’t just mean that you have to use the right keywords; it also means making sure that the user experience is top-notch and less stressful, no matter the platform.
Stay Relevant & Competitive
Many of your competitors today are integrating mobile optimization in their websites. A mobile-friendly website has now become an industry standard for most businesses. This has become the standard, so your users have come to expect a fast, reliable, and mobile-friendly website. If your website isn’t mobile-friendly, your business will look obsolete.
Invest In Your Digital Marketing
If you’re looking for the best eCommerce SEO company to increase your site leads, traffic, and conversion, then start with mobile optimization and review your competitors. If you aren’t sure where to start or how to take the next step with your online optimization, partner with our digital marketing agency in Philadelphia, PA. We are building websites with an emphasis on excellent user experience in mind.
We take optimization and SEO beyond user experience to ensure you can meet the needs of your audience. We believe that your website is key to your company’s growth, and we want to make this step in the process easier for you. Contact our team today to learn more!