You are probably familiar with search results pages, but what are you seeing when you look at them? You need to understand exactly how search results pages are presented, as they could have an impact on how your potential viewers or target market are interpreting them as well.
Of course, you want to show up at the very top of the results page and try to generate as much traffic as possible. It can be difficult time improving your results if you don’t understand how search results work. What do you need to know about the anatomy of your Google search results, and how can a professional company help you?
The Basics Of Results Page
You may have noticed that the page can look very different depending on the query you enter into the search box. Before diving into some of the specifics, you need to know what the basic results page looks like.
When you take a look at the page, the results at the very top of the list could be a paid advertisement. It is typically marked with a “sponsored” label, and you may skip past this to the organic search results.
Once you get past the paid ad, you will see the organic search results. They are typically listed in order of relevance, which is why you want to be at the very top of the list. People are going to assume that your result is the most relevant if you are at the very top. Most people don’t look past the second page of Google when searching for their needs.
The Knowledge Graph
If you are looking for a specific person or company, you may see a knowledge graph on the right-hand side of the screen. This is an example of Google judging your search intent. If Google believes that you intend to learn more about a specific topic, they may present you with a helpful graph on the page that will present you with a few “fast facts.”
Different elements could be contained in this section. They include:
- When the person was born or when the company was founded
- If the company is publicly traded, it may give you the stock price
- It may also provide you with the residents at the individual or the headquarters of the company
- It could also provide you with links to a variety of social media profiles, such as Facebook, Twitter, and Instagram
- This box may also show you other people or companies that are associated with that listing
The facts positioned in this box may change depending on the nature of your query.
It is the job of Google to show you the most relevant results, and if the search engine believes that you are looking for something specific, it may offer you a few product listings. These listings are likely to come from a variety of websites, but they will typically be accompanied by prices and the vendor selling them. You might see listings from a brick-and-mortar store, or you might see listings from an online store instead. You will not see product listings for every search, but if you have entered a string of words that sounds like you are shopping for something, you may see some product listings.
If you have entered a specific question, Google may present you with a featured snippet at the top of the page. This snippet should contain an answer. For example, if you ask how to cook a specific type of food, this featured snippet may contain some brief instructions for a recipe. Typically, you will have to click on the link if you would like to see the entire thing, but the snippet will give you a chance to see whether the top result is relevant or not.
The Local Search
If you are searching for something in a specific geographic area, Google is probably going to show you something called the local 3-pack. This will be a listing of the three top results, the name of the company, the overall star rating, the address of the company, the phone number of the company, the hours of the company, and a little pin on a map, which will make it easier for you to find the company.
If you are trying to attract people to a brick-and-mortar location, you should make sure you have the right address, website, and contact information for your Google My Business profile. This will make it much easier for people to learn more about your business.
Rely On Local SEO Experts To Help You With Your Digital Marketing Campaign
Ready to understand exactly what your Google search results look like to your customers? You want to get the most out of your digital marketing campaign, and that means relying on an organic SEO company in Philadelphia.
At SEO Locale, we have experience working with businesses of all sizes and industries. Our team can help optimize your website, understand your rankings and results, and track your progress every step of the way. We are proud to provide search engine optimization in Bucks County, and across the extended area.
For more helpful tips on optimizing your mobile experience or managing your online presence, give us a call today.