SEO stands for search engine optimization and it’s the foundation of organic internet marketing. We believe it’s important that everyone understand the role of SEO in marketing because it can either make or break your entire marketing campaign. This will cover the many ways that SEO influences organic traffic to ensure you get visitors. You can have a national or local SEO approach.
You might be wondering what organic traffic is. These are visitors that come strictly from search engines. Anyone coming to you from Google, Yahoo, Bing or other search engines would be considered organic traffic. If you optimize for a good keyword, then this can get thousands or millions of visitors with ease. We will cover this deeper in other sections, but you will not get good organic traffic with bad keywords.
Proper Traffic and Keywords
The foundation of SEO is to ensure that search engine spiders, a program that indexes your website and understands its content, is looking for keywords. This ensures that you get relevant traffic. If you want traffic that pertains to finance, then you’ll need to use keywords that are related to this topic. That sounds simple, but many people don’t use keywords properly.
You want to ensure you use specific keywords and related keywords in order to be indexed properly. For example, if you’re targeting investors, then you’ll want to use words like stock investing, nest egg and dividend stocks so that people searching these terms will find your website. Failing to use these words will result in low traffic.
Targeting Many Areas
Experts at SEO know that you can target a whole range of users with proper SEO strategies. This is done by using relevant and related keywords in a way that bolsters your presence while also capturing other traffic sources. Every keyword you use is like putting a bid in for different users.
Having a website that can be easily crawled by search engine spiders dramatically increases your search engine position and indexing speed. This is pivotal to Internet marketing because better speed means more traffic. You don’t want to wait several days for spiders to crawl and index your website. You can improve this by using an XML map, having a descriptive URL, ensuring your website load quickly and properly adding keywords in headers.
When it comes to organic traffic, SEO is one of the most important skills to master for internet marketing. This determines how much traffic you get and the people who will visit your website. For the best effect, you should use an expert who knows how to handle on-page and off-page SEO to ensure you get the most traffic possible from your website.