Carly Busfield

More about Carly

Content Strategist, Creative Leader & Professional Word Nerd

Carly Busfield joined SEO Locale in July 2024 following her graduation from Bloomsburg University, bringing with her a background in journalism, editing, and student publications and a genuine love for connecting with people through words.

From leading student publications to editing magazine articles and reporting news, Carly’s early experience taught her that great content is about more than what ends up on the page. It is about understanding people, communicating clearly, and building up the team behind the work.

From Student Publications to SEO Locale

Before joining SEO Locale, Carly developed her writing and leadership skills through student publications, magazine editing, and news reporting. Those experiences strengthened her ability to tell a story while also showing her how much she values the people and collaboration behind it.

That people-first mentality followed her into SEO Locale, where she quickly grew from a new graduate beginning her career into a leadership role within the agency.

Leading With People in Mind

Carly views the team at SEO Locale like family and puts a lot of heart into supporting the people around her. Whether she is helping solve a problem, offering guidance, or simply making sure someone has what they need to succeed, she believes strong work starts with a strong team.

Stepping into a leadership position early in her career has given Carly an opportunity to grow alongside the people she leads. She approaches that responsibility with collaboration and openness, knowing she has a team around her that has her back just as much as she has theirs.

Turning Ideas Into Content That Connects

As Director of Content and Social Media, Carly oversees the many moving pieces that take content from an initial idea to a finished piece.

Her role includes content creation and strategy, blog production, social media campaigns, editing, and coordinating the people and processes behind each project. She works closely with SEO Locale’s editors and social team throughout that process, providing support, solving problems, and helping keep projects moving.

For Carly, good content is never simply about filling a page with words. Every project needs to consider the client, the audience, the strategy behind it, and what the content is actually supposed to accomplish.

Beyond the Content Calendar

Outside of work, Carly is driven by curiosity and a desire to see as much of the world as possible.

She loves exploring music across decades and genres, reading, going to live shows, traveling, and reviewing movies on Letterboxd. And because no adventure is complete without something good to eat, finding a great bite along the way is usually part of the plan.

Whether she is developing a content strategy, supporting her team, finding a new favorite artist, reviewing her latest movie, or planning where to go next, Carly brings the same curiosity and enthusiasm to whatever is in front of her.