Zoe Zaballero

More about Zoe

SEO Enthusiast, World Traveler & Future Marathoner

Zoe Zaballero is a Temple University graduate who studied Advertising with minors in Art and Psychology. Her interest in SEO started in the classroom, where she became curious about what helps businesses get found online. Now, she’s excited to keep building her skills and help organizations connect with people searching for their products and services.

One Class Made an Impression

During her final semester at Temple, Zoe took an SEO class that gave her a new perspective on digital marketing. Something many people rarely think about turned out to have a meaningful impact on how businesses reach their audiences.

For her final project, she conducted a full website audit for a Philadelphia nonprofit. She enjoyed seeing how the different pieces came together, and the experience made her want to keep learning.

Eleven Countries and Counting

Outside of work, Zoe loves traveling and has visited 11 countries, with two more on her list for next year. Trying local food is one of her favorite parts of visiting somewhere new, and she likes keeping track of the restaurants she’s eaten at along the way. The sightseeing matters, but so does figuring out where to eat next.

Taking Things One Mile at a Time

Zoe also enjoys running and has completed the Broad Street Run two years in a row. With those races behind her, she has her sights set on a half marathon and possibly a full marathon in the future.

Helping the Right People Find the Right Businesses

What interests Zoe most about SEO is its ability to help organizations reach people who are already looking for what they offer. She’s looking forward to growing her knowledge, putting it into practice, and seeing how her work can make a difference for businesses and nonprofits.