SEO Locale has been handling the marketing for our company, Sector Bay Laundry, for about 6 months. We moved on from another company, and the work ethic and responsiveness have been a night and day difference. I can't point out one specific person because the entire team as…
Contractor websites that show the work.
Websites for general contractors, remodelers, roofers and builders, designed and coded in-house in Montgomeryville, PA: a project gallery that sells the next job, a page for every service and every town you work in, an estimate form that reaches the office, and a build that ranks for the searches a homeowner types before they call.
Sites we have built, in-house.
Recent builds from the portfolio, each one designed and coded by the team that would build yours. Open any of them; they are live.
Proper Painting
WordPress Build
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PostWoo
Custom Build
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Sleeping Beauties Newborn Care Agency
WordPress Build
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Extrity Services
WordPress Build
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SG Garden State Construction
WordPress Build
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Tef-Cap Industries
WordPress Build
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My Local Plumbing Service LLC
WordPress Build
Open the live site
Four things a contractor site is really for.
A gallery that sells the next job
Projects sorted by type and town, before and after, with a few lines on what the homeowner wanted and what you did. The gallery is the page a homeowner sends to their spouse.
Service pages for the jobs you want
Kitchens, bathrooms, additions, roofing, decks, basements: each its own page with the process, the timeline, the price range if you publish one and the estimate form, ranking for the service search in your area.
An estimate form that gets answered
Short, with the project type, the town and a photo upload, routed to whoever quotes, confirmed by text and tracked to the page that produced it. Homeowners fill it out at night.
License, insurance and proof
The license number, the insurance, the associations and the reviews from Google where the homeowner and the search engine can both read them. Trust is most of the sale.
What a contractor website has to do
A homeowner researching a contractor opens five sites and judges each in a few seconds by the photographs. The site has to show the work first, sorted by what the homeowner is planning, with real projects in real towns. Then it has to answer the questions that come before a call: what the process is, how long it takes, roughly what it costs, whether you are licensed and insured, what other homeowners said. Then it has to make the estimate request easy, from a phone, with a place to upload a photo of the space.
The site also has to rank for the searches that homeowners type, “kitchen remodeler in [town]” and “roofing contractor near me,” which takes service pages, town pages, contractor schema markup, reviews on the page and a fast load on a phone. The contractor SEO work runs on that structure after launch.
Why contractors choose SEO Locale for web design
Because the designers and developers sit beside the people who run contractor search campaigns, and have watched which builder sites turn a visit into an estimate request: the ones with the gallery on the first screen, the towns named, the license shown and the form that works on a phone. We build in-house on WordPress, with a gallery the office can add projects to from a phone on the job site, forms routed to whoever quotes, and a site the company owns outright from launch.
A homeowner hires the contractor whose work they can see.
Someone planning a kitchen, an addition or a roof is spending more than they spend on a car, and they are choosing from the photos. A contractor site is a portfolio first: the work, sorted by what it is, with the town and the story behind it. A site that opens with a stock hard hat and a paragraph about quality craftsmanship has shown the homeowner nothing.
What clients say on Google.
Live reviews pulled straight from both our Google Business Profiles, refreshed daily.
SEO Locale has been great in every way! Very responsive and certainly willing and able to help in anything related to our site, seo and etc. You will not be disappointed, they are a great team to add as a vendor for all businesses.
Amazing team. SEO Locale has helped transform our digital presence and continues to deliver real, measurable results. They’re responsive, collaborative, and genuinely care about our growth. Highly recommend for anyone looking to level up their marketing.
SEO Locale has been incredible to work with. We had been using another company before them, and the results were very poor so partnering with SEO Locale was a breath of fresh air. From day one the difference in communication, professionalism, and results was obvious. Nick and…
We’ve been working with SEO Locale for over a year now, and the impact has been great. They took the time to understand our niche in exotic car exhausts and built an SEO strategy that fits our brand perfectly. We’ve seen stronger organic traffic, better keyword rankings, and…
I had a really good impression of Nick and the team but unfortunately they significantly underdelivered on what was promised. With two days left after our first month all we had received was a list of keywords and a few articles that were almost certainly AI generated, about 20%…
Questions about contractor web design
What builders and remodelers ask before a rebuild.
Yes, from a phone on the job site if you want. The gallery is built so a project is a few photographs, a type, a town and a few lines, and the office or the owner can post one without a developer. We train whoever will do it at launch.
It matters more than anything else on the site. Homeowners hire from the photographs. We sort and caption what you have, and when it is not enough we arrange a shoot of recent finished work, which is the best money a contractor spends on a site.
It is built to. Each town you want work from gets a page with the projects completed there, the reviews from that town and the services you offer there, and the gallery projects are tagged by town. The same team runs contractor SEO afterward if you want it.
By email and text to whoever quotes, with the project type, the town and any photographs the homeowner uploaded on the first line, and a confirmation to the homeowner. Every request is logged with the page that produced it so you know which services and towns the site is winning.
Six to ten weeks for most companies, from approved design to launch. Design-build firms with large galleries and showrooms take longer, and the proposal says how long. The pace is usually set by the photographs.
Your company does, from day one. Domain, hosting, code and the project photographs are in your name, every login is handed over at launch and the site can move anywhere. Support runs month to month with no contract that holds the site hostage.
Meet our
web design team.
The designers and developers who would build your contractor site, in their own words: how a build runs here and why it is all done in-house.
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Results for Contractor Web Design.
Real campaigns in this industry, with the numbers behind each one.
Keystone Sports
A fully custom website showcases Keystone Sports Construction’s extensive capabilities through bold video, intuitive service navigation, and a filterable project portfolio, guiding visitors toward an estimate request.
Read the full story
Proper Painting
A highly targeted lead generation campaign delivered exceptional conversion rates, turning a $7.3K ad spend into over $460K in closed deals.
What a homeowner needs from a contractor website
A homeowner is nervous about hiring a contractor. They have heard the stories. The site’s job is to replace that nervousness with evidence: photographs of finished work in homes like theirs, a process explained in plain language, the license and insurance in plain sight, reviews they can check on Google, and a clear way to get an estimate without committing to anything. Every page is built around that.
A gallery built for the way homeowners look
Projects sorted by type, kitchens, baths, additions, roofs, decks, and by town, with before and after photographs and a few lines on the brief and the result. Each project is its own page so it can rank for “kitchen remodel in [town]” and so the homeowner can send one link to their spouse. The office adds projects from a phone.
Service pages that answer the cost question
Each service gets a page with the process, the typical timeline, the range of costs if you publish one, the financing options and the estimate form. Homeowners search the service before they search the company, and these are the pages that catch them.
Features a contractor site needs that a template leaves out
Most contractor sites are a construction template with the logo swapped and a stock hard hat on the home page. A site built for your company carries what sells the job.
- A project gallery with filters by type and town, before and after pairs, and a way for the office to add a project from a phone at the job site.
- Estimate forms with a project type, the town, a photo upload and routing to whoever quotes, confirmed to the homeowner by text and tracked to the page that produced the lead.
- Service-area pages for the towns you work in, each with the projects completed there and the reviews from that town.
- Financing pages with the partner and the terms, because an addition is a financed purchase.
- License, insurance, warranty and associations where a homeowner and Google can read them.
- Reviews from Google on the home page and the service pages, and a review request the crew can send after the walkthrough.
- Contractor and FAQ schema markup, and a build that loads fast on a phone with a gallery full of photographs.
Contractor sites are built on WordPress so the office can add a project, a town or a financing offer without a developer, and because it is the platform the home services SEO work runs on afterward.
How a contractor website build runs
It starts with a free review of the site you have, read by a person: whether the work is visible in the first screen, whether the towns and services are on the site, whether the estimate form works on a phone, how fast it loads. The proposal that follows carries a fixed price and a timeline, usually six to ten weeks. No packages, because a two-person remodeling company and a design-build firm with a showroom are different builds.
Design is done on a phone first and you approve the home page, the gallery, a service page and the estimate flow before any code is written. We write the service and process copy from a conversation with the owner, and we sort and caption the project photographs with you. If the photographs are not good enough, and on most contractor sites they are not, we arrange a shoot of recent work.
The build is coded in-house in Montgomeryville, connected to your forms and call tracking, tested on real phones and launched on hosting in your company’s name with every login handed over. Support runs month to month, and the same team can take on the SEO, the Local Services Ads and the reviews afterward.
Other Services
A site is the middle of the work, not the end of it. Web design builds it, contractor SEO and local SEO get it found in the towns you work in, and Local Services Ads bring estimate requests while the rankings build.
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The same team, the same build, written for the places we work most.
Show the work, win the estimate.
Free review of your current site. We look at it the way a homeowner planning a project would, and tell you what we would change first.